The Riveras

The Riveras are a family of shoemakers and musicians who originate from Santa Cecilia.

After having her child, Imelda wanted to settle roots and start a family. However, Héctor left to play for the world with childhood friend Ernesto de la Cruz. When her husband did not return, Imelda became embittered to Héctor. Needing to provide for her daughter, Imelda banned music from her life and her family and learned how to make shoes by looking at one herself. She also angrily tore Hector's photo off the family picture, never putting it up.

Beginning the family business, Imelda taught her daughter how to make shoes and eventually her son-in-law, Julio. Eventually, her granddaughters got roped into the business as well. Soon, the reputation of Imelda's shoe-making business had expanded throughout all of Mexico, as shoes are used by people on a daily basis. The money that they gained from selling the shoes not only helped Imelda provide for her daughter but also future generations of her family.